Private GP cover gives you a same-day video or face-to-face appointment plus prescriptions and specialist referrals, and is included on most modern policies.
Private GP Cover UK
Private GP cover is now included on most comprehensive UK PMI. Aviva Digital GP (Babylon), Bupa Blua Health, AXA Doctor@Hand and Vitality GP (via Babylon/HealthHero) all offer same-day virtual appointments 7 days a week, with face-to-face options in major cities. Referrals, private prescriptions and specialist onward-referral all included.
Private GP Cover: what the cover actually does
Same-day GP access has become one of the most heavily-used PMI benefits. NHS GP demand has outstripped supply — the Nuffield Trust reports median GP wait times of 2–3 weeks for a routine appointment in many areas, and same-day 'phone triage' has replaced same-day face-to-face for most patients. Private GP fills that gap.
Every major UK insurer now includes a virtual GP service as standard on comprehensive tiers. Aviva Digital GP (powered by Babylon), Bupa Blua Health, AXA Doctor@Hand (powered by Teladoc), Vitality GP (via Babylon/HealthHero), WPA HealthHero — all deliver same-day virtual appointments with a UK-based GMC-registered GP, usually within a few hours of booking. Some (Aviva, Bupa) also include face-to-face appointments in London and other major cities.
The GP service unlocks the rest of PMI. A private GP can write a private referral to a consultant, which is what triggers your specialist claim. They can also issue private prescriptions, order private diagnostics (blood tests, imaging), and provide the sick notes and second opinions many patients need. Without a private GP, every referral has to route through the NHS, which reintroduces the wait times PMI is meant to bypass.
Key numbers our brokers work from
- Median NHS GP appointment wait: 2–3 weeks (Nuffield Trust 2024)
- Private virtual GP typical wait: Same day (usually within 2 hours) (Insurer service data)
- % of UK PMI policies including virtual GP as standard: ~90% (comprehensive tier) (LaingBuisson 2024)
- UK adults now with private GP access via PMI: ~4.5 million (LaingBuisson 2024)
- Insurers offering face-to-face private GP: Bupa, AXA, Aviva (London-first) (Insurer service directories)
- Private prescriptions issued via PMI GP services (2023): ~1.8 million (Industry estimate)
Indicative monthly cost by scenario
Illustrative only — final premiums depend on age, postcode, excess, hospital list, underwriting and insurer terms at the time of quote.
| Scenario | Indicative monthly | Notes |
|---|---|---|
| Adult 30, comprehensive with virtual GP | £50–£75 | Virtual GP included; face-to-face on Bupa/AXA/Aviva London tiers. |
| Adult 40, comprehensive with virtual GP | £65–£95 | Same-day virtual GP standard. |
| Family of 4 with virtual GP | £200–£340 | All family members included. |
| Adult 55, comprehensive with virtual GP | £140–£210 | Virtual GP + comprehensive specialist cover. |
Which insurers tend to fit best
| Insurer | Fit | Broker note |
|---|---|---|
| Bupa | excellent | Bupa Blua Health — virtual + face-to-face at Bupa Health Clinics in major UK cities. |
| AXA Health | excellent | AXA Doctor@Hand (Teladoc) — 24/7 virtual, face-to-face at select London locations. |
| Aviva | excellent | Aviva Digital GP (Babylon) — leading virtual platform, symptom checker, medication delivery. |
| Vitality | good | Vitality GP (Babylon/HealthHero) — solid virtual service, tied into Vitality rewards. |
| WPA | good | WPA HealthHero — virtual GP included on flexible health; consistent, easy to use. |
| Freedom Health | good | Elite plan — virtual GP via HealthHero. |
| The Exeter | good | Health+ — virtual GP via HealthHero, good for over-50 applicants. |
Before you buy — broker checklist
- Confirm virtual GP is included — should be standard on comprehensive tier.
- Check whether face-to-face GP is available in your city.
- Confirm the GP can issue private referrals (this is what triggers specialist claims).
- Ask about medication delivery — some services deliver prescriptions.
- Check operating hours — 7-day service is standard, 24/7 is Doctor@Hand's edge.
- For families, confirm all members can book independently.
- For older users, ask about phone booking as well as app.
PremierPMI broker desk notes
- Virtual GP has genuinely transformed PMI over the last five years. Same-day GMC-registered GP access with private referral in hand is the fastest gateway into the whole PMI product.
- Bupa Blua Health with face-to-face at Bupa Health Clinics is the closest to a traditional 'my private GP' experience. Worth the premium for anyone who wants a persistent doctor relationship.
- Aviva Digital GP (Babylon) has the strongest self-service app. Younger tech-comfortable users love it; older users can find the app fiddly and prefer WPA HealthHero's phone-first approach.
- The referral function matters more than people realise. A private GP referral is what unlocks your specialist claim. Without it, you can spend weeks waiting for NHS referral just to trigger the private treatment PMI is designed to fund.
Common questions
What is private GP cover on health insurance?
Private GP cover gives you same-day access to a GMC-registered UK GP via video, phone or (on some plans) face-to-face. The GP can consult, prescribe privately, refer to specialists and order private diagnostics — all included in your PMI premium.
Which insurers include private GP as standard?
All seven major UK insurers include virtual GP on comprehensive tiers: Aviva Digital GP (Babylon), Bupa Blua Health, AXA Doctor@Hand (Teladoc), Vitality GP (Babylon/HealthHero), WPA HealthHero, Freedom via HealthHero, The Exeter via HealthHero.
How fast can I see a private GP?
Same day — usually within 2 hours of booking. AXA Doctor@Hand is 24/7. Most others are 7am–11pm 7 days a week.
Can a private GP prescribe medication?
Yes — private prescriptions issued electronically. Some services (Aviva Digital GP, Bupa Blua Health) deliver medication to your door. Note that private prescriptions are usually paid at cost — the GP service is free, the medication is not.
Can I get a private specialist referral from a PMI GP?
Yes — this is one of the main uses. A private GP referral triggers your PMI specialist claim (consultant appointment, diagnostics, treatment). You do not need an NHS GP referral.
Is face-to-face private GP available?
Bupa Blua Health, AXA Doctor@Hand and Aviva Digital GP all offer face-to-face options in London and selected cities. Coverage varies — always check your postcode.
Does private GP cover work outside the UK?
Some do. Aviva Digital GP and AXA Doctor@Hand work internationally for policyholders (subject to plan). Bupa's international product Bupa Global includes full worldwide GP access.
Does private GP cover my family?
Yes on family PMI. All members can book virtual GP appointments independently. Children can be seen by paediatric-trained GPs where available.
PremierPMI is a UK private medical insurance broker specialising in whole-of-market placement across 10+ leading UK health insurers including Bupa, AXA Health, Aviva, Vitality, WPA, Freedom Health, The Exeter, General & Medical and National Friendly. FCA regulated (Tesha Family Ltd, FRN 1029667). Speak to a broker on 020 4525 0884, WhatsApp 020 8064 2273, or email contact@premierpmi.co.uk.
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