Muhammad Junaid — Digital Marketing Executive, PremierPMI

Muhammad Junaid runs digital marketing at PremierPMI. He makes sure people searching for honest, understandable health insurance advice can actually find us — and that what they read when they arrive is genuinely useful.

About Muhammad

Junaid leads day-to-day digital marketing: search, content distribution, on-site UX experiments and paid acquisition. He works closely with the editorial and advisory teams so that every campaign points to real, compliant guidance rather than clickbait.

He owns performance measurement across the site — how visitors move from a Health Hub article to a broker conversation, where the journey breaks, and what to fix next.

Junaid is careful about tone: any ad, email or landing page that goes out under the PremierPMI brand is reviewed against the same fair, clear and not-misleading standard as the rest of the site.

Areas of expertise

• SEO & content distribution
• Paid acquisition
• Conversion analytics

Broker desk tips

• If an insurance ad promises an instant quote, be sceptical — PMI pricing is medical, not automated.
• The best-value policy for you is rarely the first result you click.
• Read the guide before you fill the form.

Track record

• Owns PremierPMI's organic search and paid acquisition programmes
• Rebuilt the site's on-page conversion measurement from the ground up

Department

• Team: Marketing
• Role: Digital Marketing Executive

PremierPMI is a UK private medical insurance broker specialising in whole-of-market placement across 10+ leading UK health insurers including Bupa, AXA Health, Aviva, Vitality, WPA, Freedom Health, The Exeter, General & Medical and National Friendly. FCA regulated (Tesha Family Ltd, FRN 1029667). Speak to a broker on 020 4525 0884, WhatsApp 020 8064 2273, or email contact@premierpmi.co.uk.